Your House is Not Selling? Try This Now!

Michael Leighton
Michael Leighton
Published on June 14, 2016

Your house has been on the market for a while now and your house is not selling. If you have found yourself in this position, you might be feeling panicky and a little discouraged. So what does a home seller do? Pack in your “For Sale” sign and resign to living in that home for the rest of your life? Selling your home can be a stressful time, especially when your home is getting little interest and you’re eager to make a move. While watching the “For Sale” sign sway in the wind on your front yard may be a depressing sight as the weeks go by, there is still hope. Try one (or all) of these 6 techniques to generate interest in your property and sell that house!

Makeover Time

Most home buyers are looking for a move in ready place to buy instead of one they may perceive as needing a makeover. The less work your home needs, the better for a buyer. To find out if your property needs a makeover and that is the reason your house is not selling, the best place to start would be with your real estate agent. They might have some observations on their own, or could offer insight as to what potential buyers said during an open house. Sometimes there are quick and inexpensive fixes to give your home a little freshen up. If the kitchen is dark, try a coat of light paint on the cabinets to brighten it up. Maybe the garden is neglected, which is turning buyers away from your property. If that is the case, roll up your sleeves and spend a Saturday sprucing up your landscape. Check out our blog on 5 Easy Spring Landscaping Tips for some quick and easy landscape makeover tips to generate interest in your home.

Shop Around Your Area

When you first listed your property, you and your realtor checked out the comparable properties in your area to come up with your listing price. If your home has been on the market for some time with little movement or activity, it might be a good idea to check the comps (or comparable properties) again. Home buyers are shopping around, so should you! Make sure your home is still competitively priced, as the market changes regularly.

Shop Around

Price Reduction

This is clearly not the most popular option, but sometimes it needs to be considered if your home has been on the market for some time at the same price with little movement. You listed your house at a certain price because it is a fair valuation for your property, why would you lower it? Well, the housing market is a live organism, constantly moves up and down. Buyers are very sensitive to the market prices, so a home priced just above what the market reflects at that time, could discourage activity. You do not have to slash your home’s price to get attention, sometimes a small reduction in price is just the thing to spark interest in a property.

The Right Agent?

Take a look at the relationship you have with your real estate agent. Do you trust their opinion? Are you on the same page when it comes to price, advertising and marketing your property? If you have a strained or uncomfortable relationship with your real estate agent, this could be a reason your house is not selling. Ignoring problems you may have with your real estate agent will not make them go away, it will only make things worse. Sit down and have an open conversation with your real estate agent. See if they have any suggestions to make your house attract more buyers. Talk through any issues you may have with your real estate agent. At that point, you can decide whether you can work together to sell your house or if it is time to move on and end your professional relationship. Working with the right agent that has the same goals and outlook is very important in any real estate transaction. Check out our blog 5 Reasons to be Thankful for a Great Real Estate Agent to see if you have a great real estate agent or if it’s time to move on.

The Right Real Estate Agent

Take a Time Out

Sometimes it is not financially possible to do this, but if you can take some time off the market, give it a try. The longer your home is on the real estate market, the worse it looks to potential buyers. It can take some time for a buyer to find the right house, so if your home pops up every time they do a property search, they will assume there is something wrong and that is why your house is not selling discouraging them from checking out your home. Take your home off of the market, do some quick touch ups to improve your property and just give it a little bit of time. When you decide to put your home back on the market, use new pictures to highlight your home’s key features. Check with your real estate agent to see if this is a wise option for your home. They will know when to finally take down the “For Sale” sign for a quick break from the market and when it is wise to put your home back on the market.

 Advertising Strategy

The majority of home searches begin for home buyers on the internet. If your house is not selling, it could be because the same buyers have seen your home pop up on their real estate search engine time after time searching properties. As mentioned above, buyers will assume there is something wrong with your home because it’s been on the market for so long. Home buyers these days are constantly checking their real estate internet search engines for the latest and greatest properties out there. It would be wise to take new pictures of your property, maybe even invest in a professional photographer to take your pictures. Maybe the pictures you have of your property are dark or do not highlight the best qualities of your home.

Your House is Not Selling? Let’s Fix That!

When selling your home, it is important that you are open minded. You hired your real estate agent because they are an expert in real estate in your area. If they have advice, it would be wise to take it. If you’re not on the same page as your real estate agent, it is important that you find one that you do trust so they can help you sell your home at a reasonable price and move it in a timely manner. If you try these tips outlined in the blog, you should start seeing some activity in no time. If you’re a first time home seller take a look at “5 First Time Home Seller Tips“. For more tips and expert advice, contact Michael Leighton and his team of professionals. Michael has been the #1 Agent in Brewster since 2007.

Get A FREE Home Valuation!